We can all get news from the newspaper. When the web came we got news from online news sites, such as CNN.com. Then Google took all of those news sites, and fed them into a personalized news page for you. You could decide what topics to view, but it was still news filtered only by you.

Another avenue of getting news was from chats, or forums. A person would make a topic, and people would discuss that topic in a linear fashion. The more people discussed it, the higher on the forum it stayed. Digg took that model, stripped the original topic theme to strictly news, and went one step further by allowing voting as well as discussion. The news you are seeing are what other people on Digg deem important.

Next come a slew of new programs to get the news, or a scoop on someone (your social news). Twitter keeps track of friends activities. Facebook keeps tabs on friends activities, as well as videos posted by the friends, news links, blog posts posted by those friends.

So what we have is this evolving social filter through which we can find information relevant to us. What’s the next step for this social filter? How do you target certain groups to get through their social filter and get a media message across?

Another concern: if I you have really lame friends,will the information you ’stumble into’, or ‘feed on’ through this certain filter be just as lame? Perhaps you can choose a different filter to view the world through, just to find new information? For example, if you wanted to find topics to chat up women. You could look up what are 23 year old women in Philadelphia are finding interesting in the media today. Information makes anything easier.